Alcohol brands are asking: can you post alcohol on Tiktok? The answer is YES! TikTok just made a big change that could be a game-changer for wineries in Niagara: you can now post to post alcohol ads in the U.S. and Canada, which means there’s a huge opportunity for wineries to reach a new, growing audience. If you’re in the wine business, this is your moment to take notice.
Why TikTok is the Place to Be
TikTok’s user base is growing fast. Once mainly for teens, it’s now attracting a wider range of ages. In fact, 59.76% of U.S. TikTok users are now over the age of 19—and many have money to spend. This is exactly the type of crowd that wine brands should be aiming for.
But there’s more. Recent research shows that 70.1% of TikTok’s adult users are between 18 and 34 years old. That’s the sweet spot for wineries—people who not only enjoy wine but can actually afford it.
Breaking it down further, 36.2% of adult TikTok users are aged 18 to 24, while 33.9% are aged 25 to 34. This means that TikTok is packed with young adults who are actively engaging with content, watching videos, and sharing their thoughts with their followers. These users are not just passive viewers—they’re interacting, commenting, and even buying based on what they see. They could easily become your next loyal customers, spreading the word about your wines and helping to grow your brand in a way that feels authentic and fresh.
And here’s the best part: 40% of wine drinkers are already using TikTok more than once a week. For Niagara wineries, that’s a golden opportunity. People are already talking about wine on TikTok—your brand could join that conversation and make a real impact.
Can You Post Alcohol on TikTok?
One common question is, “Can you post alcohol on TikTok?” The answer is yes, but you need to follow TikTok’s alcohol policy to ensure your content adheres to the platform’s rules, such as not targeting minors or promoting irresponsible drinking. Done right, TikTok presents a huge opportunity for wine brands.
Why You Should Care about the new TikTok Alcohol Policy
Facebook and Instagram are still big pieces of the pie when it comes to social media marketing. They offer strong tools for building your brand, with features like photo sharing, stories, and ads that help wineries connect with their audiences. Facebook is great for building communities and sharing updates with dedicated followers, while Instagram excels at showcasing beautiful images of your wines, vineyard, and events.
But TikTok is another important piece of that pie. TikTok’s alcohol advertising policy opens up new opportunities for wineries to tap into an incredibly engaged audience. It’s different because it helps you reach new people by using its powerful algorithm to match your content with users who love wine. So, instead of competing with Facebook and Instagram, TikTok adds another way to get your brand in front of fresh faces, making all three platforms work together to grow your winery’s presence.
TikTok’s power to boost sales is real—the numbers back it up. Last year alone, TikTok helped small businesses in the food and beverage world make $6.4 billion in revenue, and 88% of small businesses saw a jump in sales after promoting on TikTok. That’s a clear sign that, when done right, TikTok can make a big difference for wine brands that are ready to go all in and embrace the platform.
The Time to Act is Now
This is the perfect time for Niagara wineries to get on TikTok. Sure, there are some rules—like not aiming ads at young people or showing irresponsible drinking—but the chance to post alcohol on TikTok while following TikTok’s alcohol policy presents a massive opportunity to reach a super-engaged audience
At Mod Wine Co., we know TikTok isn’t just for dance videos anymore. TikTok alcohol advertising is a serious marketing tool that could completely change the game for the wine industry. TikTok’s audience is diverse, and they want authenticity. Wineries that embrace TikTok’s fun and creative energy will connect with these wine lovers in a way that feels natural and exciting.
Get Ahead of the Game
TikTok is blowing up, and the wine industry can’t afford to stay on the sidelines. Now’s the time to dive in and be one of the first Niagara wine brands to connect with a whole new generation of wine lovers.
If you’re ready to take the leap, Mod Wine Co. is here to help. Whether it’s crafting great content, teaming up with influencers, or navigating TikTok’s alcohol advertising rules, we’ve got the experience to guide you. Reach out to us today to get started.
