Strategy, Sales, and Storytelling.
A great drink program isn’t just about what’s in the glass—it’s about how it connects to your brand, your team, and your guests. From independent restaurants to local producers, we help clients build brands and beverage programs that work: operationally, financially, and creatively.
We champion the wines and personalities of local producers and bridge the gaps between these producers and the food and beverage industry.
We’re a small, experienced team that blends backgrounds in hospitality, design, education, production, and sales. We care about service. We care about your story. And we believe that building a successful beverage program should be collaborative, transparent, and practical.
What We Do
We specialize in beverage program development, education, and storytelling. Whether you’re launching a new concept or refining your current offerings, we work closely with you to design thoughtful, profitable programs that reflect your values and vision.
Through curated lists, strategic brand consulting, and hands-on service training, we help bring clarity to your offerings and confidence to your team.
We don’t push trends or ego—we focus on helping you make better, more informed decisions.
Who We Work With
Restaurants looking to improve margins, elevate service, and tell a more compelling product story.
Producers and brands seeking to better position themselves in a competitive market.
Hospitality teams needing guidance on design, education, or customer experience.
Collectors and individuals interested in building personalized, meaningful beverage collections.
Nat Yorski
DIRECTOR
Coming from a service and restaurant background, Nat’s diverse experiences working with a variety of different establishments including some of the top talents in Montreal, positions her to think outside of the box in terms of space, dynamics, personalities and offerings. Having completed various levels of the WSET program, Food and Beverage marketing programs, and working hands-on in wine production has given her a deep knowledge of different aspects of the industry.
Adam Blascik
DIRECTOR
Adam’s retail-oriented background working for high-quality brands, import agencies, over a decade working for a top Niagara winery, has given him a keen eye, reliable and flexible sales strategies. His education through the WSET program and travelling to numerous wine regions around the world, also positions him to give him unique context when creating beverage, sales and training programs.
Bex McKnight
CREATIVE DIRECTOR
With over 10 years of experience in Diversity education and design, Bex is the Creative Director of both Mod Wine Co. and her own award-winning design agency, McKnight Inclusive Design, where she develops digital materials and brand strategies that are compassionate, accessible and inclusive for organizations such as universities, government agencies, non-profits, and small businesses in Niagara and beyond.
Nat Yorski
DIRECTOR
Coming from a service and restaurant background, Nat’s diverse experiences working with a variety of different establishments including some of the top talents in Montreal, positions her to think outside of the box in terms of space, dynamics, personalities and offerings. Having completed various levels of the WSET program, Food and Beverage marketing programs, and working hands-on in wine production has given her a deep knowledge of different aspects of the industry.
Adam Blascik
DIRECTOR
Adam’s retail-oriented background working for high-quality brands, import agencies, over a decade working for a top Niagara winery, has given him a keen eye, reliable and flexible sales strategies. His education through the WSET program and travelling to numerous wine regions around the world, also positions him to give him unique context when creating beverage, sales and training programs.
Bex McKnight
CREATIVE DIRECTOR
With over 10 years of experience in diversity education and design, Bex is the Creative Director of both Mod Wine Co. and her own award-winning design agency, McKnight Inclusive Design, where she develops digital materials and brand strategies that are compassionate, accessible and inclusive for organizations such as universities, government agencies, non-profits, and small businesses in Niagara and beyond.
Stories that resonate and strategies that sell.
Contact us today to learn more about how we can help.