Rethinking Wine Categories for a Diverse Industry

In 2023, two major international wine organizations (The Court of Master Sommeliers & The Wine and Spirits Trust) made a groundbreaking decision to abandon the traditional categorization of wines as New World or Old World. This decision holds significant implications for the industry. Traditionally, the term “Old World” referred to European wines, suggesting a quality rooted in tradition, while “New World” wines, from regions like North America and Australia, were often considered less refined and consistent. However, times are changing. Alongside climate change and technological advancements where information about places, people, taste, and trends is readily accessible, this shift is



Blog Image Authenticity 2 2

How to be Authentic

In today’s rapidly evolving business landscape, authenticity has become more than just a buzzword – it’s a guiding principle for successful brand building.

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what is mod wine co
From the Team

What We’re All About

We are a boutique beverage consultancy focused on getting the right wine to the right people. Based in Ontario, Canada we focus on helping restaurants and producers to develop customized sales strategies that result in

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Wine Education

The Product Experience

Food and Beverage is an experience product. This means that its quality cannot be assessed in advance. The only way a consumer can get an idea of this quality is through first-hand experience. As such,

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Wine just got a whole lot easier.

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