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Rethinking Wine Categories for a Diverse Industry
In 2023, two major international wine organizations (The Court of Master Sommeliers & The Wine and Spirits Trust) made a groundbreaking decision to abandon the traditional categorization of wines as New World or Old World. This decision holds significant implications for the industry. Traditionally, the term “Old World” referred to European wines, suggesting a quality rooted in tradition, while “New World” wines, from regions like North America and Australia, were often considered less refined and consistent. However, times are changing. Alongside climate change and technological advancements where information about places, people, taste, and trends is readily accessible, this shift is
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How to be Authentic
In today’s rapidly evolving business landscape, authenticity has become more than just a buzzword – it’s a guiding principle for successful brand building.
Bars and Restaurants: Catalysts of Connection, Culture, and Community
In the aftermath of a global pandemic, it’s only natural for us to pause and reflect on what truly matters in our lives. And while bars and restaurants may not be the first things that
Sipping Success: Unveiling the Vitality of a Stellar Beverage List and Staff Training in Restaurants
When it comes to culinary experiences, there’s one thing that can make or break your dining adventure: the beverage list. We’re not talking about some run-of-the-mill selection here. We’re talking about a meticulously curated collection
Elevating the Experience: The Significance of Compelling Beverage Descriptions in Canada
In a world brimming with beverage choices, the power of words can be the decisive factor that entices a customer to choose one drink over another. The art of crafting compelling beverage descriptions goes far
What We’re All About
We are a boutique beverage consultancy focused on getting the right wine to the right people. Based in Ontario, Canada we focus on helping restaurants and producers to develop customized sales strategies that result in
The Product Experience
Food and Beverage is an experience product. This means that its quality cannot be assessed in advance. The only way a consumer can get an idea of this quality is through first-hand experience. As such,