Hospitality that works as hard as you do.
Running a restaurant is tough.
You need a drinks program that makes money, a team that sells with confidence, and a brand that guests remember.
We design custom beverage menus, train your staff, and build strategies that support your space, your food, and your clientele.
It’s about more than what’s in the glass—it’s about creating a full experience that keeps people coming back.

Smart lists. Strong service. More sales.
A modern, friendly
&
personalised approach.
We consider every aspect of the customer experience.
If you’re like most business owners, you probably manage staff who could benefit from expert training in service skills and etiquette. We can help. Our experienced consultants work with you to develop an action-oriented strategy that will strengthen your company’s brand, team morale and customer loyalty by presenting staff with a much-improved perception of your business. We understand that creating and maintaining a brand identity in today’s world of consumer choice is certainly challenging.
Hospitality goes beyond what the customer sees – which is why your staff is an invaluable extension of your overall hospitality brand image. They’re responsible for creating the culture, building rapport, putting the consumer at ease, and enabling that seamless synergy between the product and your customers. Our mission is to create strong, powerful and resilient hospitality brands. We’ll achieve this by providing customised programs that give you a competitive advantage. Our core business philosophy focuses on customers’ individual tastes instead of forcing them into buying wines they don’t want. This enables us to provide tailored wine lists while catering to a broader audience who want general-purpose lists with comfort and recognisability.

Here are some ways we can work together
Using our industry experience, we’ve crafted 4 packages that are a great fit for most businesses. If you have a larger wine list or require additional support, we’d be happy to design a custom offering to suit your business’ specific needs.
We use wine as a catalyst to bring people together.
At our core, we believe that staff education centred around your business philosophies, products, and offerings will result in a more confident team. In turn, a staff that can share their knowledge with your customers gets the right wine to the right people, resulting in higher sales.
By equipping your staff with more knowledge, they learn to talk more confidently about their wine lists, which develops customer loyalty and repeat business. After selecting the right wines, we will also work on the design of the wine list itself. The improved visual appearance of the list should give a stronger sense of brand identity and control.
Whether you want to introduce the basics for new staff or are looking to create a bespoke and far-reaching training program, Mod Wine Co. can help. We’ll work closely with you to develop a training program that considers your industry, location, target group and focus topics.
Stories that resonate and strategies that sell.
Contact us today to learn more about how we can help.